Rooted in Agriculture
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Built for Modern Brands
Rooted in Agriculture ~ Built for Modern Brands
Through Root & Row, I partner with teams to strengthen brand positioning and support key marketing initiatives — including industry events, advertising, social media, and sales storytelling.
Rooted in agriculture, I help food brands grow with intention, row by row.
How I Support Clients
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Development of presentations, one-pagers, product materials, and other assets that help commercial teams clearly communicate value to customers and partners.
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Supporting the development and execution of packaging and other brand assets — helping ensure designs translate clearly from concept through production while staying aligned with brand positioning.
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Planning and marketing support for trade shows and industry events including booth messaging, event collateral, social media coordination, and pre and post event communications to maximize engagement and visibility.
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Creating consistent communications across channels including LinkedIn, newsletters, trade media placements, and broader marketing updates to help brands stay visible across the industry.
About Me
I founded Root & Row to support agriculture and food brands with thoughtful marketing, storytelling, and brand development.
Before launching Root & Row, I worked in marketing roles at Mission Produce and Apeel Sciences, where I supported packaging development, product launches, and marketing initiatives across global fresh produce markets.
Today, I partner with teams on sales materials, industry events, packaging, and marketing communications that help brands stay visible and grow their presence across the industry.
I’m based in Ojai, California.
~Julianna Shade
Contact
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Contact ~
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!